A Strategic Analysis of Virgin Mobile South Africa

A Strategic Analysis of utter(a) Mobile southerly Africa1.Introduction32.Company background33.The fall landscape43.1Porter?s 5 forces43.1.1Competition from substitutes43.1.2Threat of entry53.1.3Industry rivalry53.1.4Bargaining power of buyers63.1.5Bargaining power of suppliers73.2A sixth warring force ? complementors74.Resources and capabilities84.1Resources84.1.1Financial Resources84.1.2The perfect(a) Brand94.1.3Technology94.1.4The sodding(a) communications electronic network in randomness Africa94.1.5Government license94.2Capabilities104.2.1Marketing and Sales104.2.2Leveraging the saturated network104.2.3Buying Power104.2.4Research and development115Analysis of VMSA?s resources and capabilities116Strategic Options and Recommendations for VMSA136.1 Development of own network and infrastructure136.2.1Government Relations146.2.2CellC Buyout146.2 Diversification157Conclusion168References171.IntroductionThe pure(a) punctuate is one of the biggerst global brands in the twen ty-first century. This penning will analyze perfect(a) Mobile South Africa?s current and futurity sources of competitive advantage by examining intimate factors such(prenominal) as the partnership?s resources, and foreign factors such as competitors and marketplace conditions. Recommendations will then be presented to leverage and optimize our resources and best align our capabilities with external opportunities and threats by identifying future optimal strategic options for the South African Group. 2.Company backgroundThe Virgin assort world-wide consists of over 200 different companies, employing in wasted of 25,000 pack and earning revenues of over US$7 billion per annum.

The Virgin root has become synonymous in business circles with strategic diversification, with Virgin being involved in industries including soft drinks, airlines, trains, cyberspace access, music, ready phones, wines and even bridal wear. Founded by Sir Richard Branson in the 1960?s, the Virgin brand is one of the company?s key assets. Branson?s rural and alternative approaches to business have become noted (and infamous) in most business circles. He has attempted to shelter and abide by a spirit of entrepreneurship in a large company environment, and continually seeks to challenge established businesses and industries by immersion subsisting markets in new and innovative ways. Branson?s dodging gum olibanum finds a natural complement in the industries that Virgin has entered in South Africa. Most of the industries ? airline, mobile and finance ?... If you desire to total a full essay, order it on our websi te: BestEssayCheap.com

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