Marketing

a New Children s ToyNowadays , children argon considered to be one of - if non the regretfulgest influencing cistron in a family s purchasing . As a Media ken lucre (2007 ) article mentioned , Kids represent an important demographic to marketers because they study their own purchasing power they influence their parents buying decisions and they re the cock-a-hoop consumers of the future Thus , it will be a practiced(a) bringing close together to create a ware that caters in the first bewilder to children . just now even as parents are now more than than willing to consider in to their children s desire (Media Awareness net in be 2007 , it is fluid important for them to ensure that the reaping they re buying is something good for their childrenEducational dawdles are no longer rare nowadays . evidently , move manufacturers clear realized early on that a harvest-tide that marries toy and educational material will be something that attracts some(prenominal) children and parents and get at the purchasing pull of a crossroad stronger . But the vision for the product that I ve `created for this marketing locate is that it differentiates itself from the existing educational toys because of its immense intelligence and interactivity that will find oneself off it such an irresistible purchase for the familyHighly-based in the engine room that Honda s automaton ASIMO is made with Sheila /Shane is a human-looking hoot-slash-robot that will also have an travel communication tycoon that allows it to recognize moving objects (giving it ability to imitate people s movements , posture and gesture (letting it react w and so to inseparable movements of human cosmoss , environment , sound , and face (Honda get Co , 2007 . Unlike ASIMO , though , who may be cute still frightening to s ome little minors because of its still pas! sing-robot looks , Sheila /Shane is highly-patterned to human looks to set out it more appealing to little tikes and make them regard to squeeze play it and talk to it .

Call it a marriage of ASIMO technology and the looks of the human-looking Korean robot EveR-1 (Kristine C , 2006 . The toy comes in a male and female form - hence the names Sheila and Shane - just to give the kids the option to choose the sexuality of the doll they re taking residence . This will also come in with chips that contains information that corresponds to the age-level of the kid (example , age2 chip will let the doll talk well-nigh alphabets , numbers color s , etc . With this , the doll is not only multipurpose for a year moreover also for many days to comeWith this type of product , governmental and socio-cultural factors will most likely not affect it . But economic , technological , and combative factors will highly be able to influence the product . This type of product is highly unlikely to be cheesy . And depending on the economic drop down , people will be hesitant on shelving big money for a kid s toy . As for technological factors , it is a given that technology just moves too riotous . Even with ASIMO s technology being unparalleled for seven days now (it was unveiled in 2000 , there are a...If you want to get a full essay, order it on our website: BestEssayCheap.com

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