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zfvgcxzdgZfczvcxbxcbvcbabAbstract: Set in mid-2009 and meant to be discussed in the Consumer Behaviour course, this shell eng years helps in spirit the psychology of customers in the kindly linguistic context and enables an interesting discussion on the influence of flake groups and eyeshot leaders on consumer acquire behaviour. Further, it attempts to analyse how social networking communities be proving beneficial - comp ared to conventional advertising strategies - in creating post sensory faculty and brand salience. Consumer goods companies in the new millennium are undergoing a metamorphosis by changing their attitudes and understanding that brand mental synthesis is not a fair exercise of advertising. Realising this fact, companies are touching away from advertising to content and sunsilkgangofgirls.com is one such(prenominal) initiative, attempting to craft its brand emplacement in an unconventional way. Hindustan Unilever limited (HUL) used the brand Suns ilk for creating a social networking website by tar agitateing junior girls, particularly in the age group of 16-24 years, providing them a direction of communication to share issues of interest. merchandising in the new millennium is all well-nigh managing relationships and responsible marketing has evolved as a key element for success in marketing.

With the over-crowded media commercials, consumers commit become cynical about brands and brand promotion attempts in the new-age marketing. Conversely, consumers are shifting to on-line social communities to draw opinions about the products and their performances. On -line social communities are evolving into r! eference groups and energising the buying process by sharing and exchanging opinions and ideas on social media platforms. Although reference groups are said to free rein an important role in the purchase process of luxuriousness products, they also exert a strong influence in creating high brand consciousness and brand loyalty in Fast Moving Consumer Goods (FMCG) products. This case study highlights how...If you want to get a full essay, position it on our website: BestEssayCheap.com

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